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Having Empathy For Smokers • How Psychology Can "SAVE" Them
SPEAKER and EXHIBITOR at the 27th Annual Smoker Friendly Conference & Tobacco Festival! Broomfield, CO • KEYNOTE SPEAKER sharing valuable...
Sep 24, 20231 min read


Protecting your Brand, Products, & Consumers | Age-Gating & Supply Chain Security
ARAC & SYSTECH WEBINAR REPLAY • DECEMBER 2022 Featuring Dave DeJean, Director of Business Development, Systech + Eric Hawk, Anti-Illicit...
Aug 16, 20231 min read


TOBACCO REPORTER • "Dissecting their Drives"
"Dissecting their Drives" article written by Jessica Parker-Zdinak Ph.D. and published by Tobacco Reporter (JULY 2023), Zdinak focuses on...
Jun 30, 20231 min read


Next Generation Nicotine Delivery USA 2023
Building on several years of success, NEXT GEN brings together key business leaders from the FDA, ENDS and tobacco industry across the US...
Jun 29, 20231 min read


Global Tobacco & Nicotine Forum 2023 | GTNF IN-FOCUS
Global Tobacco & Nicotine Forum • APRIL 2023 - IN FOCUS: TOBACCO HARM REDUCTION Drawing on behavioral and consumer insights to encourage...
Jun 16, 20231 min read


TMA 2023 • Nicotine Misperceptions and Harm Reduction
Featuring keynote addresses by FDA CTP Director Dr. Brian King and Office of Science's Dr. Todd Cecil, the goal of this program was to...
Jun 15, 20231 min read


The key to brand success & consumer protection!
I hope you can join me for an hour while we talk about how to protect your brand, products, and consumers. This is such an important topic, and FDA was front and center in hearing our message. I hope industry takes the active role in ensuring brand and product security.
Jan 18, 20231 min read


Social & Behavioral Science Research - Tips for Industry
In case you missed Dr. Zdinak's talk at TSRC, here's the presentation. Some points to highlight are: Why industry must recognize the difference between basic vs. applied behavioral science research, and understand how FDA's mindset impacts their expectations of research in your PMTAs and MRTPAs. FDA expects industry applicants to "... select appropriate study personnel for TPPI* studies. …involved in the design, implementation, and analysis of the TPPI study who have sufficie
Sep 28, 20221 min read


Jun 3, 20220 min read


Do you have the right approach to behavioral science research?
There are scientists everywhere we go. I am biased in my opinion, but I believe that behavioral scientists have one of the hardest jobs of all time. Whether our job is to predict behavior, understand behavior, or change behavior, our research sample is the PERSON and we all know how difficult people can be. 😊 At ARAC, we are constantly reviewing research published within the scientific community. Frequently we review behavioral science research that has gaps in the generatio
May 5, 20222 min read


Sponsorship & Giving Back
O Owning a business takes guts, tears, sweat, and uncertainty. It can also bring great satisfaction in knowing that your mission and goal serves a purpose greater than your own. It was my honor and privilege for ARAC to sponsor part of renovating a local school gymnasium and cafeteria. Currently the students wait outside the gym for the gym class to finish before going into eat their lunch. This renovation will allow for a new gym space as well as a separate lunch area for st
Apr 5, 20221 min read


Sharing Science & Broadening Perspectives
Every day we have a choice of gaining knowledge in areas we may otherwise be less familiar with or staying where we are. Are you one to seek growth opportunities, or do you like to remain in the comfort of "homeostasis" - where you have always been? I think we all have a basic instinct to remain where we have always been, because our bodies, minds, and physiology knows that we have survived, and continue to survive there. But I like to believe that nothing good or worth havin
Mar 17, 20221 min read
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