AUTHORS: Dr. Jessica Zdinak & Dr. Douglas Ming Deng
FEATURED ARTICLE as seen in:
"There is nothing more complex and ever-changing than human behavior. To understand a person, their thoughts, their feelings, their behaviors, is one of the greatest challenges of our time, particularly when it comes to a chemical that is very addictive and influences human behavior differently, depending on the individual. If we want to contribute to the betterment of public health and humankind, then we need to address the various regulators’ guidance and concerns. In the ongoing industry debate, the focus is on demonstrating smokers' behavioral shift to the candidate product while considering marketing risks." | READ MORE >
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