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GLAS Flavors Outperform Tobacco-Only Options in New Harm Reduction Study

Updated: Aug 18

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New ARAC research shows: Flavors matter for harm reduction.


In a 3-month study of 400 heavy smokers, GLAS flavored and menthol ENDS products drove the most consistent reductions in smoking, cigarette dependence, and carbon monoxide exposure — outperforming tobacco-only options, including an FDA-authorized product.


By combining traditional and person-centered analysis, our team uncovered not just the big trends, but the individual journeys where meaningful public health change happens.


Key takeaway: Adult smokers switching to products that meet their sensory and behavioral needs are more likely to sustain harm-reducing changes.


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