CELEBRATING TEN YEARS of ARAC!

🎉 CELEBRATING 10 YEARS of ARAC 🎉

Best-in-class service — with a POP of PINK!

Born from a dream — one that began when Dr. Jessica Zdinak was earning her Ph.D. in Experimental Psychology & Statistics, envisioning a future where she could blend scientific integrity with real-world impact… and build something of her own.

TEN years ago, ARAC was built on a bold idea: to create a research firm grounded in rigorous science, regulatory excellence, and a heart for tobacco harm reduction.

Dr. Zdinak has blazed a trail through academic, government, and industry circles — always with the mission of supporting consumers. After years supporting large-scale research at CDC, NIH, and NSF — and a federal career working closely with agencies like the FDA and Office on Women’s Health — Jessica’s first child arrived in August 2014. Ten months of maternity leave brought clarity: returning to the corporate grind didn’t align with the future she wanted for her career or family.

In June 2015, she founded ARAC — a U.S.-based regulatory science and behavioral research consultancy where she could lead with heart, flexibility, and purpose. It wasn’t until October 2021 that she formally stepped away from a corporate leadership role in the tobacco industry — but the seeds of ARAC were planted long before. And they grew fast into a place where research meets purpose, and where every client — large or small — is equipped to bring life-saving innovation to market.

What started as a solo consultancy has grown into a powerhouse firm built of brilliant minds committed to shaping the future of harm reduction, from FDA submissions to global advocacy. Our TEAM is the heart of our success — the researchers, strategists, clinicians, and creative thinkers who give this company its soul — delivering best-in-class service with dedication, brilliance, and that one-of-a-kind ARAC experience.

What began as a vision has become an industry force. Over the past decade, ARAC’s behavioral science research has helped shape product innovation, regulatory submissions, and global harm reduction strategies — all while holding true to our values of consumer focus, fearless transparency, and scientific excellence.

To our TEAM: Thank you for building this with us.

To our CLIENTS: Thank you for trusting us.

To our INDUSTRY peers: Here’s to what we’ll build next — TOGETHER.