ATNF Panel: Post-Market Surveillance: Balancing Innovation While Guarding Against Unintended Consequences
- Jessica Zdinak
- Apr 21
- 1 min read
Last week at American Tobacco & Nicotine Forum (ATNF), Applied Research and Analysis Company (ARAC)’s CEO & Chief Research Officer, Dr. Jessica Zdinak was a MODERATOR for "Post-Market Surveillance: Balancing Innovation While Guarding Against Unintended Consequences". This panel addressed critical aspects of the PMTA process, emphasizing the need for effective regulatory frameworks amidst recent authorization challenges.
WATCH the LIVE REPLAY >>> https://lnkd.in/ep_Ku5Jz
CLICK HERE for the PRESENTATION SLIDES: https://lnkd.in/eZxkmEXp
PANEL HIGHLIGHTS:
• The importance of diverse data collection methods, the role of technology in monitoring consumer behavior, and the necessity of industry standards
• Proposal to shift timeline: less pre-market testing with focus on consumer protection, more emphasis on post-market surveillance
• Customer switching motivation primarily based on perception of risk reduction, with taste/flavor being key factors for users above certain age
• Technology allows for real-time monitoring and collection of biomarker data
• Survey showed 94% would buy reduced-harm product if it included rewards program, sensor, and behavioral support
THANK YOU to fellow PANELISTS:
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