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Person-Centered Approaches to Sensory, Behavioral, & Consumer Research

Global Forum on Nicotine, the organizer of GFN is committed to providing a platform for global public health debate, knowledge exchange and networking, underpinned by the principles of inclusiveness and multi-sectoral engagement.


This past June, ARAC lead a pivotal conversation at one of GFN’s SCIENCE LAB - Part 1 & 2: “Person-Centered Approaches to Sensory, Behavioral, & Consumer Research” Samuel C. Hampsher-Monk. A person-centered approach in research and product development is essential for understanding consumer needs, improving public health outcomes, and effectively addressing the challenges posed by diverse market demands and regulatory environments.


GFN has shared the REPLAY > WATCH HERE: https://www.youtube.com/watch?v=Grgz9Q5iMxM


Dr. Jessica Zdinak breaks down how sensory, behavioral, and consumer research rooted in the individual, not just the average consumer, drives better product development, regulatory alignment, and long-term market success. She explains how understanding the "iceberg effect" of consumer behavior — what lies beneath surface-level preferences can be the difference between a successful launch and a regulatory miss.


Samuel C. Hampsher-Monk expands the conversation globally, offering insights into how consumer understanding, public health messaging, and policy alignment influence smoking cessation outcomes. He contrasts restrictive U.S. regulatory frameworks with more supportive approaches in the UK, illustrating how nuanced messaging and practical support for safer alternatives can reduce harm at scale.


📌 KEY THEMES:

• The "iceberg effect" in consumer insights

• Why ABC (Affect, Behavior, Cognition) matters

• Aligning innovation with individual beliefs, biases & future selves

• Global THR lessons — from U.S. policy barriers to U.K. success stories

• What’s next for harm reduction in the U.S.



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