"Everything we do is data driven
and evidence based to make
informed decisions. You have
to FOLLOW the SCIENCE."
- Dr. Brian King, Director of FDA’s Center for Tobacco Products
ARAC. YOUR TRUSTED PARTNER.
QUALITATIVE
RESEARCH
HUMAN FACTORS STUDY
FOCUS GROUPS
PRODUCT DEVELOPMENT
DIARY STUDIES
COMPREHENSION
STUDIES
QUANTITATIVE
RESEARCH
TPPI STUDIES
LONGITUDINAL SWITCHING
STUDIES
SURVEY DEVELOPMENT
MODELING & INFERENTIAL
STATISTICS
Dr. Jessica Zdinak
Owner, Chief Research Officer
Eastern Shore Virginia native, Dr. Jessica Zdinak received her B.S. Psychology from Christopher Newport University followed by an M.S. & Ph.D. in Quantitative Experimental Psychology from Oklahoma State University.
Jessica’s career includes roles as a Social Scientist at the National Institutes of Health, Director of Applied Research and Evaluation at a consulting firm, and dedicated service within the Federal Government leading research evaluation teams on large-scale grants. Notably, Dr. Zdinak spent six-years at Altria as a Lead Principal Scientist, contributing to groundbreaking studies.
In 2015, Dr. Zdinak launched Applied Research and Analysis Company LLC as Owner and Chief Research Officer. Headquartered in Richmond, Virginia and available for travel worldwide for government, education, business, and nicotine and tobacco harm reduction industry. Learn more.
MEET THE TEAM
Internal team of psychologists, statisticians, behavioral scientists, and business development specialists boast over a half century industry expertise offering tailored research solutions with unparalleled integrity and an exceptional client experience. Our collaborative approach delivers insights that empower YOU to make imperative business decisions with confidence in our ever-changing global environment.
External team includes valuable partnerships with global industry-leading companies to host ARAC studies.
Dr. Robert Mather
Behavioral Scientist /
Statistical Analyst
Ian Jones, M.S.
Behavioral Scientist
Allison Shumate
Vice President,
Marketing
David DeJean
Vice President,
Business Development
ARAC's scientific approach incorporates perception and behavior,
engagement tools, and systematic research reviews of proven
principal methods to optimize clientele cost and drive growth.
SOLUTIONS
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
Correlational Research
Experimental Design
Inferential Statistics
Survey Development
Focus Groups
Moderator Skills
Ethnography
Diary Studies
POLICY ANALYSIS
Program Evaluation
Needs Assessment
Process Evaluation
Outcome Evaluation
CONSUMER BEHAVIOR
Actual Use Studies
Attitude/Behavior Change
Product Research
Innovation
INDUSTRIES
Trusted partnerships developed across global health organizations, consumer protection technologies, tobacco harm reduction industry, and private businesses.
The research expertise Dr. Zdinak brings to solving complex problems applies to a variety of areas. Whether you are in federal or state governments, tobacco harm reduction industry, or private businesses, ARAC can drive answers forward to drive success and long-term impact.
