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"Everything we do is data driven
and evidence based to make
informed decisions. You have
- Dr. Brian King, Director of FDA’s Center for Tobacco Products


Brain Scans

Social and behavioral sciences research firm known for designing, executing, and presenting customizable SOLUTIONS to manufacturers,

public health advocates, regulatory agencies,

and industry consultants.

Business meeting

Research excellence,

trusted results, and a partner that understands YOUR business needs.

Your trusted partner... where SCIENCE

meets SUCCESS.




Dr. Jessica Zdinak

Owner, Chief Research Officer

Eastern Shore Virginia native, Dr. Jessica Zdinak received her B.S. Psychology from Christopher Newport University followed by an M.S. & Ph.D. in Quantitative Experimental Psychology from Oklahoma State University.

Jessica’s career includes roles as a Social Scientist at the National Institutes of Health, Director of Applied Research and Evaluation at a consulting firm, and dedicated service within the Federal Government leading research evaluation teams on large-scale grants. Notably, Dr. Zdinak spent six-years at Altria as a Lead Principal Scientist, contributing to groundbreaking studies.

In 2015, Dr. Zdinak launched Applied Research and Analysis Company LLC as Owner and Chief Research Officer. Headquartered in Richmond, Virginia and available for travel worldwide for government, education, business, and nicotine and tobacco harm reduction industry. Learn more.



ARAC has transformed from a consulting firm to a fully-staffed contract research firm. Expanded team brings unmatched expertise to every project, ensuring comprehensive and impactful results. It's not just a change; it's a revolution!

Internal team of psychologists, statisticians, behavioral scientists, and business development specialists boast over a half century industry expertise offering tailored research solutions with unparalleled integrity and an exceptional client experience. In-house Medical Monitoring Team enhancing our standardization and facility training with on-site clinical assessments and proper sample distribution. CLICK HERE for an ARAC Directory.



Known for designing, executing, and presenting customizable SOLUTIONS to manufacturers, public health advocates, regulatory agencies, and industry consultants. Trusted partnerships developed across global health organizations, consumer protection technologies, tobacco harm reduction industry, and private businesses.

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ARAC's scientific approach incorporates perception and behavior,

engagement tools, and systematic research reviews of proven

principal methods to optimize clientele cost and drive growth.

What Clients Say...

"Jessica is extremely passionate about her craft, both the theoretical concepts and the statistical quantitative aspects. You want a hard worker who is always thinking and learning to design and conduct your studies, analyze the voluminous data, and tell your story. Jessica is that person."
- Analytical Chemist Consultant
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