"Everything we do is data driven
and evidence based to make
informed decisions. You have
to FOLLOW the SCIENCE."
- Dr. Brian King, Director of FDA’s Center for Tobacco Products
ARAC. YOUR TRUSTED PARTNER.
HUMAN FACTORS STUDY
MODELING & INFERENTIAL
Dr. Jessica Zdinak
Owner, Chief Research Officer
Eastern Shore Virginia native, Dr. Jessica Zdinak received her B.S. Psychology from Christopher Newport University followed by an M.S. & Ph.D. in Quantitative Experimental Psychology from Oklahoma State University.
Jessica’s career includes roles as a Social Scientist at the National Institutes of Health, Director of Applied Research and Evaluation at a consulting firm, and dedicated service within the Federal Government leading research evaluation teams on large-scale grants. Notably, Dr. Zdinak spent six-years at Altria as a Lead Principal Scientist, contributing to groundbreaking studies.
In 2015, Dr. Zdinak launched Applied Research and Analysis Company LLC as Owner and Chief Research Officer. Headquartered in Richmond, Virginia and available for travel worldwide for government, education, business, and nicotine and tobacco harm reduction industry. Learn more.
MEET THE TEAM
Internal team of psychologists, statisticians, behavioral scientists, and business development specialists boast over a half century industry expertise offering tailored research solutions with unparalleled integrity and an exceptional client experience. Our collaborative approach delivers insights that empower YOU to make imperative business decisions with confidence in our ever-changing global environment.
External team includes valuable partnerships with global industry-leading companies to host ARAC studies.
Dr. Robert Mather
Behavioral Scientist /
Ian Jones, M.S.
ARAC's scientific approach incorporates perception and behavior,
engagement tools, and systematic research reviews of proven
principal methods to optimize clientele cost and drive growth.
Actual Use Studies
Trusted partnerships developed across global health organizations, consumer protection technologies, tobacco harm reduction industry, and private businesses.
The research expertise Dr. Zdinak brings to solving complex problems applies to a variety of areas. Whether you are in federal or state governments, tobacco harm reduction industry, or private businesses, ARAC can drive answers forward to drive success and long-term impact.
What Clients Say...
"Jessica is extremely passionate about her craft, both the theoretical concepts and the statistical quantitative aspects. You want a hard worker who is always thinking and learning to design and conduct your studies, analyze the voluminous data, and tell your story. Jessica is that person."
- Analytical Chemist Consultant