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"Everything we do is data driven
and evidence based to make
informed decisions. You have
to FOLLOW the SCIENCE."
- Dr. Brian King, Director of FDA’s Center for Tobacco Products

ARAC. YOUR TRUSTED PARTNER.

Meeting

QUALITATIVE
RESEARCH


HUMAN FACTORS STUDY

FOCUS GROUPS

PRODUCT DEVELOPMENT

DIARY STUDIES

COMPREHENSION
STUDIES

Social and behavioral science research firm

that can effectively design, analyze, and solve complex problems with customizable solutions to adopt in regulatory environments.

Business meeting

QUANTITATIVE
RESEARCH


TPPI STUDIES

LONGITUDINAL SWITC
HING
STUDIES

SURVEY DEVELOPMENT

MODELING & INFERENTIAL
STATISTICS

Research excellence,

trusted results, and a partner that understands YOUR business needs.

Your trusted partner... where SCIENCE

meets SUCCESS.

Dr. Jessica Zdinak

Owner, Chief Research Officer

Eastern Shore Virginia native, Dr. Jessica Zdinak received her B.S. Psychology from Christopher Newport University followed by an M.S. & Ph.D. in Quantitative Experimental Psychology from Oklahoma State University.

Jessica’s career includes roles as a Social Scientist at the National Institutes of Health, Director of Applied Research and Evaluation at a consulting firm, and dedicated service within the Federal Government leading research evaluation teams on large-scale grants. Notably, Dr. Zdinak spent six-years at Altria as a Lead Principal Scientist, contributing to groundbreaking studies.

In 2015, Dr. Zdinak launched Applied Research and Analysis Company LLC as Owner and Chief Research Officer. Headquartered in Richmond, Virginia and available for travel worldwide for government, education, business, and nicotine and tobacco harm reduction industry. Learn more.

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MEET THE TEAM

Internal team of psychologists, statisticians, behavioral scientists, and business development specialists boast over a half century industry expertise offering tailored research solutions with unparalleled integrity and an exceptional client experience. Our collaborative approach delivers insights that empower YOU to make imperative business decisions with confidence in our ever-changing global environment.

External team includes valuable partnerships with global industry-leading companies to host ARAC studies.

David DeJean
Vice President,
Business Development

Dr. Robert Mather
Behavioral Scientist /
Statistical Analyst

Christopher Dake
Survey Methodologist

Allison Shumate
Vice President,

Marketing

ARAC's scientific approach incorporates perception and behavior,

engagement tools, and systematic research reviews of proven

principal methods to optimize clientele cost and drive growth.

SOLUTIONS

SOLUTIONS

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QUANTITATIVE RESEARCH

QUALITATIVE RESEARCH

Correlational Research

Experimental Design

Inferential Statistics

Survey Development

Focus Groups

Moderator Skills

Ethnography 

Diary Studies

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POLICY ANALYSIS

Program Evaluation

Needs Assessment

Process Evaluation

Outcome Evaluation

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CONSUMER BEHAVIOR

Actual Use Studies

Attitude/Behavior Change

Product Research

Innovation

INDUSTRIES

Trusted partnerships developed across global health organizations, consumer protection technologies, tobacco harm reduction industry, and private businesses.

The research expertise Dr. Zdinak brings to solving complex problems applies to a variety of areas. Whether you are in federal or state governments, tobacco harm reduction industry, or private businesses, ARAC can drive answers forward to drive success and long-term impact.

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What Clients Say...

"Jessica is extremely passionate about her craft, both the theoretical concepts and the statistical quantitative aspects. You want a hard worker who is always thinking and learning to design and conduct your studies, analyze the voluminous data, and tell your story. Jessica is that person."
- Analytical Chemist Consultant
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